Linchpin Brand Transformation

Branding is the central point for all creative marketing material. A simple refresh has the potential to move your business to a new level. If we take Linchpin as an example you can see that some of the the original creative has been transformed to project a new image of the business. The lighter blue gives a fresher feel and the darker grey still retains the “construction” side. The font has a more modern style and the size has been increased to give it more presents. Most of the elements from the logo have been bought across, however its been rotated 45 degrees and the two elements forming the “linch pin” have been modified so the letters “L” and “P” are visible. Overall the new colour and style projects a much more modern, fresh and trustworthy image that can be used across all marketing material.